Years auditing P&L and Balance Sheets before I ever read a histogram. That sounds like a detour. It isn’t — it’s the reason I look at your brand the way I do.
I belonged to the CA profession earlier. Spent years auditing P&L and Balance Sheets before I ever read a histogram. That sounds like a detour. It isn’t. It’s the reason I look at your brand the way I do.
The font on your packaging, the model on your hero image, the way your bottle catches light — they all sit on the same sheet as your CAC and your repeat rate. Most studios won’t connect those two. I can’t help it.
The camera came in at sixteen. An uncle handed me his pocket digital and asked me to shoot a family ceremony. Something about the act — choosing where to stand, what to keep in frame, what to leave out — felt closer to thinking than to clicking. I stayed with it. The CA happened in parallel. The pivot came later.
Today I run Advait Sontakke Visual Solutions from Mumbai — campaigns, products, food, video, e-commerce. The visuals themselves. But what you’re really hiring is the way I look at a brand before the camera ever comes out.
What I’m not — a vendor who executes whatever brief you hand me. I’ll question the brief. Sometimes I’ll rewrite it with you. Founders who want a yes-man find me frustrating in the first meeting and indispensable by the third.
What I believe — every brand already has a story worth telling. The statue is inside the rock. The job is knowing where to look — and being honest enough to say what you see, even when it isn’t the answer the brief was hoping for.
If we work together, that’s what you’re hiring. Not just the camera — the way the ex-accountant reads your brand the way he once read a balance sheet, looking for the line that hasn’t been shown yet.
That’s me, Advait. Apart from the work, you’ll find me cooking, reading books, writing poems, chilling in the mountains — always in search of good natural surroundings. With this sweet and small life, I’m content.
I belonged to the CA profession earlier. Spent years auditing P&L and Balance Sheets before I ever read a histogram. That sounds like a detour. It isn’t — it’s the reason I look at your brand the way I do. Your visuals are a P&L line you haven’t been shown yet.
The font on your packaging, the model on your hero image, the way your bottle catches light — they all sit on the same sheet as your CAC and your repeat rate. Most studios won’t connect those two. I can’t help it.
The camera came in at sixteen. An uncle handed me his pocket digital and asked me to shoot a family ceremony. Something about the act — choosing where to stand, what to keep in frame, what to leave out — felt closer to thinking than to clicking. I stayed with it. The CA happened in parallel. The pivot came later.
Every brand already has a story worth telling. The statue is inside the rock. The job is knowing where to look — and being honest enough to say what you see, even when it isn’t the answer the brief was hoping for.
Today I run Advait Sontakke Visual Solutions from Mumbai — campaigns, products, food, video, e-commerce. The visuals themselves. But what you’re really hiring is the way I look at a brand before the camera ever comes out. What I’m not — a vendor who executes whatever brief you hand me. I’ll question the brief. Sometimes I’ll rewrite it with you. Founders who want a yes-man find me frustrating in the first meeting and indispensable by the third.
If we work together, that’s what you’re hiring. Not just the camera — the way the ex-accountant reads your brand the way he once read a balance sheet, looking for the line that hasn’t been shown yet. That’s me, Advait. Apart from the work, you’ll find me cooking, reading books, writing poems, chilling in the mountains — always in search of good natural surroundings. With this sweet and small life, I’m content.
Course in Commercial Art and Photography from Visual Education Academy. Course in Commercial Filmmaking from FullTime Filmmakers Academy.
Advait Sontakke is a commercial photographer and Brand Director based in Mumbai and Navi Mumbai, offering premium product photography, food photography, advertising campaign shoots, cinematic brand films, corporate headshots, e-commerce catalog shoots, and high-status brand strategy.
