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Prelaunch Campaign Audit
Before the money goes out,
know if the direction is right.
You’ve decided to run a campaign. Before you spend on it, we look at whether the visuals, the message, and the brand behind it are actually pointing at your objective, and tell you plainly where it could go wrong.
Production Strategy & targeting Execution & distribution Sales & retention
Click and drag left or right — it keeps turning on its own otherwise.
What we’re actually looking at
The campaign domain, mapped out
Campaign objective Product Campaign Shoot Video Production Visual communication Brand identity Message clarity Trust factor Channel fit Landing page experience
A good photographer hands you a sniper bullet. Nobody checks the wind, the tripod, or whether the scope is even aligned. That’s the part we look at, not the photo, the aim.
How it works
Two conversations, one clear answer
01
You share the brief
Your objective, what you’re planning, and what data you already have. If something’s missing, we tell you what we need, and give you our reading regardless.
02
We map it against the domain
Visual communication, brand identity and presence, trust factor, relevance, and digital behaviour, checked against your specific objective, not a generic checklist.
03
You get a straight answer
Where it’s likely to go wrong, and, wherever possible, what to do instead at a lower cost. If nothing’s wrong, we say so.
What the audit gives you
Four things a campaign needs before the spend starts
What we work on What it means for the campaign What you walk away with
Benefits Your budget goes behind a direction that has been pressure-tested, instead of one that feels right in a meeting. A clear read on whether your visuals, message and brand are all pointing at the same objective.
Risk management The expensive mistakes in a campaign are made before launch — wrong positioning, wrong channel, wrong creative — and paid for afterwards. The specific points where this campaign is most likely to leak money, named in plain language.
Predictability A campaign is a chain of connected decisions. It only behaves predictably when you know which links are weak. A prioritised view of what is solid, what is shaky, and what to fix first.
Proactiveness Correcting direction before the spend costs a fraction of correcting it mid-flight, with the budget already committed. Lower-cost alternatives wherever they exist, and a clear next action.
The short version
Benefits, and who this is for
Benefits
Know whether your visuals actually match your campaign objective
Catch positioning, channel and message mismatches before the money goes out
A prioritised list of what to fix first, not a flat list of everything
Cheaper alternatives suggested wherever they exist
A straight answer in plain language, not agency vocabulary
Who it’s for
Brands about to spend on a campaign, not already mid-flight
Founders and marketing leads who own the objective
Teams whose visuals are ready, or nearly ready, and want a second read
Anyone launching into a competitive category where the first impression decides
People who would rather find the flaw now than explain it later
Investment
Pricing — coming soon
Scoped to your campaign and category. Share the brief and we’ll come back to you with the number.
Share your campaign brief
Start the conversation
Tell us about the campaign
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